The tiny Elderberry fruit is one of the richest sources of highly bioactive antioxidants, boasting an ORAC (Oxygen Radical Absorbance Capacity) of 14,697. Elderberry has been a popular folk remedy for cough, cold, flu, hay fever, constipation, and infections. In the modern times, many research studies have found Elderberry to be effective for lowering cholesterol, boosting immunity, improving vision, preventing H1N1 flu, and treating cancer, sciatica, and AIDS. Natureland's Elderberry juice is fresh-squeezed from high-quality organic fruit and pasteurized to eliminate potentially harmful bacteria. Each bottle retains the optimum concentration of tannin, amino acids, carotenoids, rutin, viburnic acid, vitamin A and B and a large amount of vitamin C. Elderberry juice is rich in flavonoides including anthocyanins, which maximize the absorption of the vitamins and protect the cells against damage caused by toxins. Drink the sweet-tart pure Elderberry juice or use an ounce or two to flavor your smoothie or vegetable juice. Sip it frequently to prevent and treat colds, asthma, sinus irritation, and flu, and to help your body fight off illness faster.