Bottled Juice - The Zero Benefit Myth

There is a common myth believed by many people that ALL bottled juice contains nothing but liquid sugar and no nutrients at all. This may be true of commercial juices that are highly refined and reconstituted, but it is not true for all bottled juices.


Why to choose a bottled juice
The primary reason for choosing a bottled juice is that it’s convenient. Juicing at home takes a great deal of time and effort. Aside from washing, peeling and cutting up fruit to juice, there is the hassle of painstakingly cleaning the juicer once you’ve finished. A bottled juice that is available off the shelf offers a great advantage to people with very busy lifestyles as there is no extra effort involved.


Why not to choose a bottled juice
Many commercial juices are made from fruit pulp or concentrate that has been extracted from fruit using heat and sometimes chemicals. Extended exposure to high temperatures has shown to destroy not only harmful bacteria but also many beneficial nutrients and enzymes. As a result many commercial processes retain few nutrients and leave a concentrate that is primarily fructose.

This highly sugary concentrate is then reconstituted with clarified apple or grape juice, which adds even more sugar to the juice mixture. It is these types of juices that have flooded the market because they are cheaper to make and have an extended shelf life. It is also one of the primary reasons that bottled juices have such a bad reputation.


What you don’t see on the ingredient list – pesticides
Perhaps the most important reason to avoid most bottled juices is that the fruit used is not organically grown. Commercial fruit is exposed to high levels of systemic pesticides. Pesticide residues have been linked to many chronic diseases such as cancer. Studies show that these pesticides cannot simply be washed off. Instead they saturate the fruits from within. As the juice is extracted the chemical residues remain and are ingested as the juice is consumed.


Is there no alternative to fresh home juicing? 
Most people will recognise that throwing away all nutrition for the sake of convenience is foolish. Admittedly fresh raw juicing of organic fruits and vegetables is the best choice, but it is not always practical.

The question is, if home juicing is not possible or practical, is there an alternative that is both convenient and nutritious? Could a juice made from quality organic ingredients and that has been carefully processed to retain as many nutrients as possible, be a better alternative? We have what you are looking for.


How we produce a quality juice (and avoid the negative impacts of processing) 
There are four elements that contribute to ensuring the bottled juice you buy is of a higher quality:

Organic ingredients: Your first choice is to select a juice that is made from quality organic ingredients. The juice bottle label should show an organic certification on the label. Companies who display this certification have to adhere to strict growing protocols to qualify for this certification. Organic ingredients are the most important factor to consider, given the huge health risks associated with fruit that is grown commercially and sprayed with pesticides.

Cold extraction process: A key element to retaining nutrients is the juice extraction process. Cold pressing is optimum. It is a more traditional method and is more costly, however, it assures a much higher quality juice as the fruit or vegetables are not exposed to heat or chemicals in the processing.

Preservation process: Because of the active ingredients in juice, some preservation processing is required if it is to have any kind of shelf life. Rather than extended pasteurisation, a technique of flash pasteurisation is used. This involves heating the juice rapidly to a higher temperature than standard pasteurisation and then rapidly cooling it again. Studies reflect that this process retains the flavour of the juice and retains more nutrients than conventional pasteurisation.

Bottling or containers: Glass bottles help to preserve the juice and its rich flavour. Compared to plastic and plasti-foil containers, glass will not absorb any flavours nor will it leach any chemical residues into the juice. In addition, glass can be easily recycled or repurposed so it is more environmentally friendly. 

Quality bottled juices made from organic ingredients that are carefully processed are very different from the highly sugary commercial concentrated fruit juices. By knowing what to look for in a quality juice and looking for quality organic ingredients, you can benefit from drinking bottled juices. They are the next best alternative to fresh pressed juice.

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